Seven Years.
Three Worlds.
One Practice.
Community isn’t a marketing tactic. It’s the only investment that compounds, and we’re the first practice built to prove it.
I believe the strongest brands are built when business strategy, customer psychology & meaningful relationships work together.
A B.Sc. Economics graduate from NMIMS Mumbai, I grew up in a business family where I learnt that sustainable growth comes from understanding both people and numbers. That perspective has shaped the last seven years of my career, from building communities and studying customer behaviour to leading brand partnerships for some of the world’s most recognised fashion, lifestyle, and luxury brands.
Today, Your Brand’s BFF brings those worlds together, helping brands build communities, partnerships, and customer relationships that create lasting growth.
The Journey
It all started with a leap of faith.
Started my journey at Anand Rathi’s LXME, building women investment communities and learning that growth isn’t just about acquisition, but about trust, belonging, and retention.
Community could create opportunity.
Founded BYOB (Be Your Own Boss), supporting 100+ women-led businesses during the pandemic. Later nominated for the Entrepreneur India Young Entrepreneur Award (2022) and invited to speak at TEDx.
Community met product.
Built communities at NextLeap, understanding user behaviour, engagement, retention, and product-led growth. Product-market fit is the best amalgamation of community, product, and startups.
I wanted to build communities in the world I loved most.
Fashion, beauty, lifestyle, and luxury had always been my passion. I joined The Times Group to understand the industry from the inside, learning how brands are built through storytelling, media, partnerships, and cultural moments.
I realised every great brand story eventually leads to revenue.
Community builds relationships, but revenue builds businesses. At Burda Luxury, I found my place in brand partnerships and business development, doing negotiations, closing partnerships, and bringing campaigns to life from pitch to execution.
I worked with brands including Michael Kors, Giorgio Armani, Louis Philippe, Levi’s, Vero Moda, Manish Malhotra, Abu Jani Sandeep Khosla, Titan, Tissot, Vivo, Vespa, Ultraviolette, Glenmorangie, Diageo, Tanqueray, Thums Up, Myntra, Amazon, Birkenstock, L’Oréal, H&M, Pepe Jeans, and many more, curating partnerships, producing shoots, executing on-ground experiences, and delivering campaigns that created measurable business impact.
Every experience added a different piece to the puzzle. Together, they became Your Brand’s BFF, a customer-first approach to building brands that people remember, return to & recommend.